These are days of intense competition. In such situations, the trader tries to push the articles at the most convenient rate. He tries to save on anything that is possible. Normally, a considerable amount is spent on advertisement. So, this is one of the areas where every trader tries to use some fiscal austerity without punishing the sales or the publicity. One of the alternatives to reduce the expenditure on advertisement is to switch over to web advertising.
What is web advertising?
In simple terms, it is placing the advertisements on the website. What appears in the print media and electronic media like television is put on the website and those who visit the website will come to know of the product. Thus the product gains popularity.
The Advantages
It reduces the expenditure to a considerable extent. This is because except paying the SEO consultant and the service provider on the basis of PPC, no other payment is involved. So, this is cost effective. These days, more and more people are accessing the Internet. In fact, now many people prefer to buy online because they are of the opinion that such purchases are hassle free. New portals have been created by many service providers, which make the search faster.
Accessibility: With the increase in the number of searches over the Internet, the popularity of the web also increases. The visitor can search depending on his convenience because it is available 24/7. The visitor will have more information about the product. An advertisement in the print media is lost the day after one gets the news paper. In fact, many even forget about the advertisement. But it is not so in web advertising. The information will be available on the internet 24/7. It is timeless and can be accessed.
Quick communication: The communication on the Internet is quick. Clarifications are given online. FAQs will answer routine queries. So, this saves cost and time.
Assess the success: This is one of the greatest advantages of web advertising. The number of persons who visited the site, repeat visitors, clarifications sought by them, and the replies given to them are all recorded and can be viewed by the web site creator (trader). This will give him necessary data to make the advertisement more effective. At the same time, it saves the time lost in communication. This is because, queries are answered immediately and such prompt action results in saving valuable time.
The Disadvantages
Difficult to attract customers: The list of traders is almost endless and the presence of small business houses becomes insignificant. So, the small and medium business houses will not get expected popularity. This may affect the sales.
Genuineness of the transaction: Now there are instances of debit and credit cards being stolen. So, in online trading it is very difficult to assess the genuineness of the transaction.
Isolation: In many cases, there is no alternative to direct communication. This will be possible only in respect of sales made though sales personnel. This facility is not available in sales through the Internet. Although both parties can talk over VOIP, it may not replace direct contact.
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